Skip to Content
Protective Life launches Concourse Financial Group hero
Protective Life launches Concourse Financial Group, bringing together ProEquities, First Protective and Protective Distributors
Strategic combination of independent wealth management and insurance distribution subsidiaries to drive greater scale and seamlessly integrated services.

BIRMINGHAM, Ala. – June 8, 2021 – Protective Life Corporation (Protective), a wholly owned U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), today announced the launch of Concourse Financial Group (“Concourse”). The move will create a unified organization consisting of Protective’s insurance and financial planning affiliates – ProEquities, a leading independent broker-dealer and RIA; First Protective, a multi-faceted brokerage general agency that specializes in risk management; and Protective Distributors, a division that supports life insurance distribution.

Protective expects to launch Concourse on July 19, 2021 and has appointed Doyle Williams CEO of Concourse. Mr. Williams, a financial services industry leader with 40 years of experience in building and growing business in both the insurance and wealth management segments, is currently Senior Vice President, Distribution Companies with Protective.

Upon completion of its launch, Concourse will encompass an RIA, broker dealer, brokerage general agency, and protection-focused point-of-solution organization. The following leaders will serve key positions in the organization:

  • Libet Anderson – President, Investment Solutions. Currently, Ms. Anderson is President of ProEquities, having joined the firm in 2016 to serve as Vice President and Managing Director of Advisory and Planning. She has over 30 years of financial services experience and has held leadership roles at Edward Jones and Sterne Agee Asset Management.

  • Brad Mendenhall – President, Insurance Solutions. Currently, Mr. Mendenhall is Vice President and Managing Director of Protective Distributors. He has over 20 years of financial services experience, specifically in the areas of sales, operations and sales leadership. Prior to joining Protective Distributors, Brad was the Vice President and National Sales Director at Lincoln Financial Distributors.

  • David Perry – Chief Operations Officer. Currently, Mr. Perry is Chief Operations Officer for the Protective Distribution Companies. Previously at Protective, he served first as Vice President of Operational Risk Management and then Vice President of Corporate Strategy. Prior to Protective, David was an attorney in private practice at Maynard Cooper & Gale, P.C., and later served as the Chief Financial Officer for the State of Alabama.

  • Darren Guerrera – Chief Financial Officer. Currently, Mr. Guerrera is Chief Financial Officer for ProEquities. He has over 25 years of experience in financial management leadership roles in the financial services industry. Prior to joining ProEquities, Darren was Division Finance Manager at BBVA Securities.

Backed by this credentialed leadership team, the launch of Concourse will drive increased scale and seamless integration, resulting in enhanced capabilities, better service and more coordinated expertise to support financial professionals seeking exceptional growth resources for their businesses.

Mr. Williams said, “We are incredibly excited to announce the launch of Concourse Financial Group, to serve as a well-resourced, reliable and stable destination for growth-minded financial professionals with a long-term vision of success. A unified organization positions us for growth and allows us to stay ahead of the curve in addressing the fast-changing dynamics of today’s financial services environment. Most importantly, the shared strategic vision and service culture of the businesses that comprise Concourse underscore our ongoing commitment to deliver an extremely high-touch service experience for our financial and insurance professionals.”

Concourse will offer integrated services, enhanced capabilities and valuable expertise in the following areas: insurance services, comprehensive financial planning, investment services and practice management. To support this effort, a centralized Concourse team will serve as an extension of a financial professional’s practice, coordinating access to experts in those vital areas, allowing them to customize financial plans, deliver a complete wealth management and insurance offering, and serve clients more capably.

Mr. Williams concluded, “We take great pride in the relationships we have built with our community of incredible financial professionals and are energized by the possibilities ahead. Ultimately, this endeavor is about meeting every financial professional where they are now in the evolution of their business and helping them get to where they want to go in the future.”

About Concourse Financial Group

A division of the Protective Life Corporation, Concourse Financial Group offers financial professionals the tools needed to gather, grow and protect client assets through its affiliated entities. Comprised of investment management, financial planning, insurance services and practice management services, Concourse Financial Group is the destination for growth-oriented financial professionals.

About Protective Life Corporation

Protective Life Corporation (Protective) provides financial services through the production, distribution and administration of insurance and investment products throughout the U.S. Protective traces its roots to its flagship company, Protective Life Insurance Company – founded in 1907. Throughout its more than 110-year history, Protective’s growth and success can be largely attributed to its ongoing commitment to serving people and doing the right thing – for its employees, distributors, and most importantly, its customers. Protective’s home office is located in Birmingham, Alabama, and its 3,500+ employees work across the United States. As of December 31, 2020, Protective had assets of approximately $127 billion. Protective Life Corporation is a wholly owned subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750). For more information about Protective, please visit

Securities offered through ProEquities, Inc, member FINRA/SIPC. Investment advisory services offered through Investment Advisors, a DBA for ProEquities, Inc., a Registered Investment Advisor. On July 19, 2021, ProEquities, Inc. will become Concourse Financial Group Securities, Inc.
Resource Hub
We’ve gathered helpful information and learning resources to keep you current on what’s happening at Concourse and in the wider financial services industry.
A representative from Concourse Financial Group welcoming an insurance and financial planning solutions professional into the fold.
Welcome to Concourse Financial Group
Get to know what we can do for you.
Two male employees of Concourse Financial Group riding up an escalator while dis-cussing the benefits of the company’s insurance and financial planning services.
Retention starts with firms being honest
Concourse Financial Group's President of Investment Solutions, Libet Anderson, discusses issues that both firms and financial professionals should consider in the recruiting process.
Team having a video conference meeting
Four advisory changes that go beyond Zoom
What long-term impact will the pandemic have on the financial services landscape? Here are some possibilities.